How Pinterest works
Pinterest is a visual discovery platform where people search, save and shop ideas. People use it to visualize their future, from everyday decisions to big life milestones.
Every Pin is a possibility
People don’t always have the words to describe what they’re looking for. But, they’ll know it when they see it. As they browse Pinterest content (called “Pins”), they fine-tune their tastes and find the perfect idea.
And that’s not where the journey ends. People take action on the Pins they like most—saving them for later, clicking for more info and buying the products they discover.
Planning what's next
People on Pinterest are looking to take action. They’re here to spice up their everyday lives (dinner recipes, homework tips), celebrate special moments (birthday parties, bucket list trips) and plan for what’s next (home renovations, college, a new baby).
A guide to the perfect find
There’s a ton of shopping features built right into the platform. It’s easy to see details like pricing, save products to shopping lists or click to buy right away.
Some Pins contain videos or tutorials to teach new skills and activities. From recipes to DIY projects to workouts, people love seeing creative ideas and tips.
Right audience. Right place. Right time.
You’ll find your most passionate, loyal audience on Pinterest. Everyone wants to try new things—and that means Pinterest appeals to everybody. From Gen Z students to Millennial men and travel-obsessed retirees, they’re all here for inspiring, actionable ideas.
Brands see strong results across the funnel
People are here to discover new ideas and products—so they actively want to hear from you. That translates into meaningful results and strong relationships with your target audience.
To get started, sign up for a free business account. You’ll get extra features like analytics, ads and exclusive Pin formats. All designed to help you hit your goals.
Multi-objective means more customers
Pinterest trends helped them create fresh, eye-catching creative, bringing in 60% lower cost-per-engagement than other platforms.2
Hyatt’s Thompson Hotels line saw 2.3x more clicks on ads running two kinds of objectives at once.3
Frequently asked questions
Business accounts help brands, creators and merchants get more out of Pinterest. You’ll get access to analytics, ads and exclusive content formats. Business accounts are free, and it’s quick to sign up.
Creators should get a Pinterest business account to take advantage of special tools like detailed analytics. It’s called a “business account,” but it’s meant for creators, too. You can sign up for a new account, or convert your personal account into a business account. For more information about Pinterest’s creator tools, check out our dedicated creator site.
On Pinterest, content isn’t chronological—it’s personal. Your content shows up right as people are looking for something to try, buy or do.
People are here to find new ideas and take action, rather than simply liking other people’s posts or scrolling through the latest news. That means they’re actively seeking content from brands, merchants and creators.Absolutely! You don’t need your own website to publish content on Pinterest. All you need is a Pinterest business account to get started. You can upload assets, create Pins and more right in the Pinterest app. You can also connect your accounts from social networks to Pinterest so it’s easier to share content across platforms.
Your audience is using Pinterest to find fresh, original ideas. Wow them with a visually captivating story, or use Pinterest trends to create content based on what people want to try next.
The best news? Your content lives forever on Pinterest. It doesn’t disappear after a set time, so people can keep discovering it long after you publish the Pin.Hey, thanks for asking. First, get a free business account. Then, check out our guide to getting started with business tools and features.
Start today