Pinterest Performance+: AI and automation for marketers

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Maximise results.
Minimise effort.

Pinterest Performance+ puts AI and automation into action, helping you to boost efficiency, scale creative and drive results.

Try it now

Meet the Pinterest Performance+ suite

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Campaigns

Use Pinterest Performance+ campaigns for the best results and fastest set-up

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ROAS bidding

Prioritises high-value purchases to help improve return on ad spend

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Creative optimisation

Scales ad variations and optimises creative delivery

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Image resizing

Automatically adjusts images to fit our recommended aspect ratio

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Generate backgrounds

Takes product Pins from drab to fab with AI-enhanced backgrounds 

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Targeting

Uses visual search technology to identify new audiences

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Budgets

Optimises spend to drive performance while helping to reduce costs

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Bidding

Makes the most of your budget with dynamically adjusted bids

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20% lower costs per action

Pinterest Performance+ catalogue sales campaigns help to optimise results and lower costs over time.1

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50% fewer inputs

AI and automation optimise settings for you, cutting set-up time.

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AI and automation you can trust

On Pinterest, you’re protected by our brand safety guidelines and human review.

Real brands with real results

Become a Pinterest Performance+ pro

Level up your knowledge with free videos and courses on Pinterest Academy, or even earn a badge.

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Try Pinterest Performance+ for your next campaign

Create campaign
A Performance+ ad for exercise gear

Frequently asked questions

No, you cannot convert an existing campaign to use the Pinterest Performance+ suite. To use Pinterest Performance+, you’ll need to start a new campaign. Then, you can decide whether to turn on Pinterest Performance+ at the campaign level or for individual settings.

You can use Pinterest Performance+ campaigns to optimise the entire set-up, or choose specific products during regular campaign set-up. Our tools are flexible, so you can build the solution that works best for you.

No, there is not a minimum budget. You can set any budget you want as you go through set-up.

The Pinterest Performance+ suite is available for multiple objectives:

Pinterest Performance+ campaigns: Consideration, conversions, catalogue sales
Pinterest Performance+ creative: Catalogue sales
Pinterest Performance+ targeting, bidding and budgets: Awareness, video completion, consideration, conversions, catalogue sales
Pinterest Performance+ ROAS bidding: This is available for brands using the Pinterest tag or Conversions API, who are passing revenue

You can review up to six generated images in Ads Manager before your campaign goes live. Once the campaign is live, you can review all generated images and modifications in your ads reporting tab. There, you can choose to regenerate or delete any images you don’t want to serve in ads.