Niche Beauty Lab
Early adoption of Pinterest Performance+ helped Niche Beauty Lab find a smarter way to connect with shoppers—and see returns soar.
Goal
For Niche Beauty Lab, managing successful ad campaigns meant juggling complex settings and constant optimisation. The beauty retailer needed a simpler way to scale their advertising without sacrificing performance.
They found their answer in Pinterest Performance+, the AI-powered solution that promises to streamline campaign management. As an early adopter, Niche Beauty Lab saw an opportunity to transform their approach to digital advertising.
Strategy
Niche Beauty Lab embraced Performance+ to handle the technical complexities of campaign optimisation. This allowed their team to narrow their focus on creating compelling content that resonates with beauty enthusiasts on Pinterest.
Their winning formula combined creator-led videos with authentic product demonstrations. While Performance+ optimised the delivery, their engaging content kept Pinterest's beauty-focused audience coming back for inspiration.
"Performance+ simplified everything. We could focus on creating great content while AI handled optimisation, delivering results that exceeded our expectations."
Carla Sanchez Lloret
Performance Marketing & Brand Strategist, Niche Beauty Lab
Results
With Performance+, Niche Beauty Lab's campaigns delivered an impressive 108% boost in return on ad spend compared to their traditional approach1. But that's not all—the AI-optimised campaigns also helped cut cost per acquisition by 80% and trim cost per click by 82%1. These wins didn't just look good on paper—they helped make Pinterest Niche Beauty Lab's go-to source for new customer connections.
108%
higher ROAS with Performance+ campaigns1
-80%
CPA with Performance+ vs. non-Performance+ campaigns1
Resources
Performance+
Discover how Pinterest's AI-powered solution can streamline your campaign management while helping to drive better results. Get started with Performance+ to unlock more efficient advertising.
Video Creation Best Practices
Learn how to create engaging video content that resonates with Pinterest's beauty audience. See tips on creator partnerships, product demonstrations and visual storytelling that helps drive results.