We’re launching a Verified Merchant Program to help Pinners discover and buy from trustworthy brands. It’s a win-win for you and your customers: They find the right products, and you find new customers.
If you’re accepted into the program, your products will be eligible for distribution within Pinterest shopping experiences. That could include features like Shop the Look Pins or related product carousels.
Sign up for our application waitlist, and you’ll be the first to know when applications open.
People use Pinterest when they plan to make a purchase, but don’t know what to buy. They start with a rough idea of what they want and use Pinterest to fill in the blanks. As they get closer to a decision, they use shopping features like product Pins and Shop the Look to find exactly what they want.
Applications aren’t open yet, but you can get your account ready now. There are three requirements to apply:
Upload your product feed to get your products onto Pinterest.
Install the Pinterest Tag so you can track actions that come from Pinterest. If you don’t want to install our Tag, you can use a compatible tag manager instead.
Meet our merchant guidelines. We’ll vet applicants based on brand trustworthiness.
Pinterest internal data, US, Feb 2017
GfK, US, Pinterest Path to purchase study among weekly Pinners, Nov 2018