Join the Verified Merchant Program

The Verified Merchant Program helps shoppers discover and buy from vetted brands. It’s free to join and makes your brand stand out.

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Program benefits

Dark blue check mark and the words “Verified merchant” centered on a light blue background.
Get an exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch shoppers' eyes as they decide what to buy.

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Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences like related Pins. This puts your products right in front of people looking for new brands.

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Gain access to special features

Only verified merchants are eligible for features like merchant details and hosted checkout via Shopify.

Learn more

The Verified Merchant Program is available to eligible merchants in participating countries. Please refer to our full list of requirements to see if your business qualifies.