Success story

Vogue Paris

Vogue Paris has more than 13,000 Pins and 48 boards on Pinterest, bringing the latest in fashion and lifestyle trends to Pinners. After using the Pin It button and including Pinterest in more marketing, including emails, Vogue Paris doubled its followers to 80,000 in just one year. Referral traffic to the Vogue Paris website more than doubled in the same time frame.
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Thanks to Pinterest, Vogue can highlight its visuals and create a visual database to share with its users.
Sarah Herz Sarah Herz Head of Digital, Condenast France
High fashion Pins
Vogue Paris created boards that map to different sections of their website, There are boards for weddings, beauty, shoes, travel, runway looks and more. Vogue’s Pins are highly visual, professionally shot by the brand’s photographers. Vogue Paris also made sure that all of their Pins linked back to the website so that the magazine could get the most referral traffic back.
Le look du jour is their most popular board, featuring daily celebrity looks to inspire followers. Vogue Paris also found that product shots— like images of sunglasses and shoes— also perform well for them.
Their collection of covers is also popular, helping people browse new and past issues. 
“Thanks to Pinterest, Vogue can highlight its visuals and create a visual database to share with its users,” said Sarah Herz, head of digital at Condenast France.
Amplifying the message
Vogue Paris added the Pin It button to, and they recently got Rich Pins, too. In the past year, Pinterest referral traffic has more than doubled to their website. 
Even better: From Dec. 2013, traffic from Pinterest increased 75% in just 6 months.
Pinterest visitors spend almost 3 minutes per visit to, and they consume more than 13 pages during each visit. The most popular website sections they visit are: street looks, runway designs during Fashion Week, weddings and celebrities.
Vogue Paris also promotes Pinterest in its other marketing. They add a link to their Pinterest profile in their newsletter, website and mobile app. They’re also planning to promote Pinterest in the physical magazine and start using Promoted Pins when they become available internationally.
“Pinterest offers big opportunities in terms of advertising,” Herz said. “We are looking for a way to monetize our Pins and integrate Pinterest in our advertising special operations.”
Image: David Sims

Suggestions from Vogue Paris

Use Rich Pins to get extra details like price and availability to show up on your Pins automatically 

Promote your Pinterest account in your marketing, including emails, websites, apps and print materials

Add the Pin It button to your site pages to increase Pinning

Products Vogue Paris uses

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