Amplifying the message
Vogue Paris added the Save button
to Vogue.fr, and they recently got Rich Pins
, too. In the past year, Pinterest referral traffic has more than doubled to their website.
Even better: From Dec. 2013, traffic from Pinterest increased 75% in just 6 months.
Pinterest visitors spend almost 3 minutes per visit to Vogue.fr, and they consume more than 13 pages during each visit. The most popular website sections they visit are: street looks, runway designs during Fashion Week, weddings and celebrities.
Vogue Paris also promotes Pinterest in its other marketing. They add a link to their Pinterest profile in their newsletter, website and mobile app. They’re also planning to promote Pinterest in the physical magazine and start using Promoted Pins
when they become available internationally.
“Pinterest offers big opportunities in terms of advertising,” Herz said. “We are looking for a way to monetize our Pins and integrate Pinterest in our advertising special operations.”
Image: David Sims