On some of their most successful campaigns, MVMT’s seen as much as 10-20% in additional sales after a Promoted Pin has been paused—all just from this saving and sharing effect.
“A Promoted Pin, unlike most other ad formats, continues to drive sales even after the initial promotional campaign has ended,” Kassan said. “This extended lifespan is really unique on Pinterest. On other platforms, once a campaign ends, your ads disappear until you restart them again.”
MVMT now uses Pinterest to showcase product releases, sales and anything exciting going on with the brand. They were also one of the first businesses to adopt Buyable Pins, which let people buy products directly from the Pinterest app.
“Pinterest has given us the ability to reach and acquire customers in ways that aren’t possible on other platforms,” Kassan said. “Based on the results we’ve seen, Pinterest has become one of our most important channels.”