Taking advantage of Pinterest data
The Lowe’s team also uses Pinterest data to figure out which of their pins are the most popular and what’s trending—this helps them come up with new campaign and product ideas.
“Pinterest is a really a great tool for us to get great insight and some affirmation around the content we’re putting out. It also helps validate some things for us, too, like a particular color or decor style that might be trending,” Walters said.
They also track how the Save button performs on their site and in email campaigns. Popular items get featured across the Lowe’s website, Facebook and other channels. “If there’s a product that’s getting a tremendous amount of traction on Pinterest, you can feature it in other areas and get the customer to potentially transact on that product.” Walters said.
"There are so many ways you can leverage Pinterest as a great knowledge base to alter the way that customers engage with the brand, and that’s what’s really exciting about it."
Suggestions from Lowe’s
Add the Save button to your site and email campaigns to get more of your stuff to people on Pinterest
Use analytics to help you brainstorm new campaign and product ideas
Feature popular pins across your digital channels to inspire people to buy your products