Growing a startup with style
Homepolish rapidly gained more than 26,000 followers after creating stylish boards as well as using several Pinterest tools. They integrated the Save button on their website so visitors could easily save design ideas. Now more than 6,000 Pins of beachy bedrooms and cozy kitchens are saved from their website each month.
“The Save button set up a great cyclical flow of traffic to our site. Our customers share Pins with their friends and followers, who in turn visit our site and save more Pins. We saw 100,000 Pins saved in the past month alone!” Haberbusch said. “Pinterest's inherent virality allows us to easily express our brand's aesthetic to a broader audience.”
After tracking Pinterest Analytics on engagement and referral traffic, Homepolish established an optimal schedule and cadence for saving Pins. At least 10% of the site’s referral traffic consistently comes from Pinterest and 75% of those visitors are uniquely new to their brand. They also use analytics to decide what content to feature in their magazine and which images might perform best in ads.
Additionally, Homepolish discovered collaborating with similar brands is an effective way to amplify their message. “Our guest board with Etsy on home trends for 2015 is one of our highest performing boards,” Haberbusch said. “This joint collaboration let us repurpose one piece of content over the course of an entire year and created a very focused and engaged following.”
Suggestions from Homepolish
Add the Save button to increase referral traffic and brand awareness
Collaborate with similar brands on group boards to boost engagement
Save great ideas from other sources to create the best experience for people on Pinterest