Looking at what people add to Pinterest gives Green Wedding Shoes immediate feedback on which content, trends and features resonate with their audience.
“Other properties allow us to see which posts are popular and getting shared, but only Pinterest allows us to see exactly which images are inspiring our audience and causing them to share our content,” said Jason.
Images from a post about a DIY pie in a jar have been pinned over 193,000 times. “It’s been successful on Pinterest because the idea is unique, the tutorial is useful and, the photos feature bright colors and tasty food….a perfect Pinterest storm if you will!” Jen said.
They were surprised at how many wedding professionals used Pinterest and Green Wedding Shoes together as a wedding planning tool with their brides. Wedding planners and florists often create group boards to collect, share and find inspiration from Green Wedding Shoes as they plan their event.
“We’ve heard from quite a few brides-to-be that Pinterest and Green Wedding Shoes quickly became an integral part of their planning process,” said Jason.
Suggestions from Green Wedding Shoes
Add the Save button to your website to grow Pins and referral traffic
Use hovering Save buttons so that people subtly remember to save Pins on your site's images
Use high-quality, focused images rather than busy collages