Using the tools of the trade
In addition to making sure they have a collection of engaging Pins, Dot & Bo also takes advantage of a variety of Pinterest tools—this helped quadruple the number of average monthly viewers to their site.
The first piece of their Pinterest toolbox? Website widgets and the Save button. By setting up the Save button on every page of their website, Dot & Bo gives visitors a way to save their content on Pinterest with one quick tap.
“We love being able to offer an easy way for our users to share their favorite products or collections with their friends and create beautiful and inspiring boards with our images,” said Soohoo.
But that’s not all. Dot & Bo also uses Promoted Pins to get their content in front of a larger, but more targeted audience on Pinterest. Since they began promoting their Pins, they’ve seen dramatic lifts in site traffic, follows and Pin engagement—average daily clicks to their site have increased by 18000% and Pin saves have jumped over 6000%.
“We started using Promoted Pins to allow us to spread Dot & Bo content and products to a larger user base, and it’s been a total success so far,” Soohoo said. “Promoted Pins are performing on par with our other channels and have become a valuable part of our media mix. Pinterest users are some of our most valuable and engaged customers.”