Promoting on Pinterest
Adore Me was looking for new ways to engage with millennial women, which is why they joined Pinterest.
“Pinterest is a perfect fit for us given the audience and creativity on the platform,” said Gabriela Parada, Adore Me’s social media manager. “Given the very visual nature of ecommerce, Pinterest is one of our most prioritized channels.” she said.
Adore Me saw lots of organic growth on Pinterest—a steady increase in followers, engagement and referred sales. To increase their reach, they started using Promoted Pins.
“Promoted Pins were a no brainer for us, and we’ve seen incredible success with Pinterest ads,” Parada said.
With the help of 4C and the Pinterest Ads API, Adore Me increased their Pinterest revenue by 4000%. And that’s not all: data shows Adore Me is reaching entirely brand new customers they haven’t reached through other paid channels. Customers acquired through Pinterest also spend 20% more over time compared to customers coming from other channels.
“With 4C we've been able to launch multiple campaigns at once, quickly and easily. Since we're constantly testing new creatives with different keyword and targeting variations, this is a small but crucial detail that helps us run our Pinterest ads more efficiently,” Parada said.
Since using Promoted Pins, Adore Me’s also seen:
- A 3700% increase in purchases coming from Pinterest
- A 6000% increase in email signups coming from Pinterest
- A 2600% increase in traffic coming from Pinterest
- A 50% higher click-to-purchase rate on Promoted Pins compared to other channels, especially on mobile