Resonance: Branding on Pinterest

Brand lift

We partner with Millward Brown on brand lift studies that help marketers measure how Pinterest impacts important brand metrics like awareness and intent. The results also help brands optimize future campaign creative.

+ 35 %
increase in brand awareness for a new beauty product
+ 31 %
increase in purchase intent for L’Oreal

Success stories

Old El Paso

Driving higher brand performance with Promoted Video


Increasing intent to purchase with Promoted Pins