Promoted Video ads

Real people in with video

People come to Pinterest for new ideas, and your videos can help them turn inspiration into action. Video stands out in people’s feeds and gives you an immersive way to tell your brand or product stories. 

You can use Promoted Video for all kinds of marketing goals, from awareness ads to conversion campaigns. You can choose where you want your videos to show up: In search results, in people’s feeds or in the “more like this” section below a Pin closeup. You can also select from audience, keyword or interest targeting to make sure you reach the right people.

Choose from multiple sizes

Standard width videos are the same size as regular Pins and can be used for any ad objective. If you’re running an awareness campaign, you can also use Promoted Video at max. width. Videos at max. width stretch across people’s feeds on mobile, helping your brand stand out even more.

It’s easy to repurpose your videos from other channels and run them as ads on Pinterest. Check out our product specs to see which size works best for you.

Max width size comparison
Tips for great videos on Pinterest

1. Lead with a clear hook, and keep things short. 

2. Add overlay or captions for people who turn off their sound.  

3. The best videos are those that are actionable and show the viewer how to do or try something new

4. Pick a strong cover image so people get excited to watch your video. 

5. Make sure your Pin copy is optimized for Pinterest search. 

Check out our full list of creative best practices for more info.

Glad video Pin
Video for all objectives

You can use Promoted Video for any kind of marketing goal. 

- Awareness: Help people learn about your brand or product. 

- Consideration: Increase visits to a destination on or off Pinterest. 

- Conversions: Tell your brand story to drive actions like checkouts, signups and leads.

Video Pin
Alisa Gammon
Social Advertising Director, Purple Mattress
“Promoted Video gave us the freedom to tell our whole brand story, and demonstrate why Purple mattresses are better than anything else out there.”
It's showtime

You can set up video campaigns within Ads Manager or via an approved Pinterest Partner. Pinterest ads are available to business accounts in specific countries. Please refer to our Help Center for more information.

Success stories