Promoted Video stands out in people’s feeds and helps you tell a stronger story. You can use video for all of your marketing goals, from awareness ads to conversion campaigns.
Promoted Videos can appear in people’s home feeds, in search results or in the “More like this” section below a Pin closeup. You can pick from audience, keyword or interest targeting.
Standard width videos are the same size as regular Pins and can be used for any ad objective. If you’re running an awareness campaign, you can also use Promoted Video at max. width. Videos at max. width stretch across people’s feeds on mobile, helping your brand stand out even more.
No matter which size you choose, make sure to follow our creative best practices.
Once your Promoted Videos are up and running, use our reporting tools to understand who you reached and how much time they spent watching. In addition to standard metrics like impressions, clicks and conversions, we recommend looking at these video metrics:
Views: It counts as a “view” if someone watched at least two seconds of your video, with at least 50% of the video visible on their screen.
View length: Our reporting shows whether people watched part of your video, or the whole thing.
Engagements: Learn what action people took on your video Pin. We track actions like saves, closeups and link clicks.
If you want even more metrics, you can work with one of our measurement partners to get advanced reporting.
“Visa has seen great success in reaching an engaged millennial audience who is ready to take action on Pinterest. We're excited to now show our videos as people are searching and browsing for new ideas, including products and experiences they want to purchase.”