Promoted Pins are just like regular Pins, only you pay to have them seen by more people. They’re native ad units that perform just as well, if not better, than organic Pins, helping people discover and save ideas for their future.

Please note: You must have a U.S.-based business account to use Promoted Pins. Still not able to access Promoted Pins? Join the waitlist.


You can buy Promoted Pins for all of your marketing goals:

  • Awareness
  • Engagement
  • Traffic

Promoted Pins: Raise awareness

Raise awareness for your brand: On Pinterest, you can introduce your brand to the most desired audience around. Pinners are people actively trying to discover things they need and want for their future—and they need your brand’s products and services to make it happen.

When you reserve premium inventory on Pinterest, you get access to top placements, desired audience targets, more creative ad units and the greatest reach—all when it counts the most. Because people save Promoted Pins to their own boards, you’ll also get impressions long after a campaign is over—an average 5% bump in earned impressions 30 days after the end of a campaign.

Awareness campaigns are available to Fortune 500 advertisers with a minimum monthly spend. Contact your Pinterest partner manager or join the waitlist if you’re eligible.

Success Story: 
Walgreens more than tripled their referral traffic from Pinterest

Promoted Pins: Engagement and intent

Capture intent and boost engagement with your Pins: When someone engages with one of your Pins, they’re sending out a strong signal of intent. That’s because people save and click Pins they’re considering for their future projects and plans. Promoted Pins see engagement rates of 2-5%, higher than the industry average.

Create an engagement campaign to reach people while they’re figuring out what to do next. You pay for each engagement (a closeup, repin or click) on your Pin. Learn more about engagement campaigns.

Success Story: 
Bank of America reached 6 million unique Pinners in less than 5 months and saw 2X engagement on their Promoted Pins

Promoted Pins: Drive traffic

Drive traffic to your website: When people are ready to leave Pinterest and start doing, it’s up to businesses like yours to help them bring their future plans to life. Promoted Pins drive traffic back to your website so you can let Pinners know how your products, services and content fit into their lives.

Create a traffic campaign to reach people while they’re looking for relevant Pins that help them take action. You only pay for clicks to your website.
Learn more about driving traffic to your website.

Success Stories:
Adore Me increased Pinterest-referred revenue by 4000%
Citrus Lane found purchases from Pinterest are 3X larger than other platforms
Zola increased conversions by 44% and clickthrough rates by 50%
Dot & Bo quadrupled the number of people visiting their website, increased repins by 6000% and boosted daily clicks to their site by a whopping 18000%