Promoted Pins are just like regular Pins, only you pay to have them seen by more people. They’re native ad units that perform just as well, if not better, than organic Pins, helping people discover and save ideas.
Please note: You must have a US, CA, or UK - based business account to use Promoted Pins. Create an ad.
You can buy Promoted Pins for all of your marketing goals:
Raise awareness for your brand: On Pinterest, you can introduce your brand to the most desired audience around. Pinners are people actively trying to discover and save ideas—and they need your brand’s products and services to bring those ideas to life.
When you reserve premium inventory on Pinterest, you get access to top placements, desired audience targets, more creative ad units and the greatest reach—all when it counts the most. In an internal brand lift study comparing Pinners who’ve seen Promoted Pins to Pinners who haven’t, people who saw them had 40% greater awareness of new products and 50% higher purchase intent.
Awareness campaigns are available directly through Pinterest or through the auction.
L'Oreal more than tripled their referral traffic from Pinterest
Capture intent and boost engagement with your Pins: When someone engages with one of your Pins, they’re sending out a strong signal of intent. That’s because people save and click Pins they’re considering for their future projects and plans. Promoted Pins see engagement rates of 2-5%, higher than the industry average.
Create an engagement campaign to reach people while they’re figuring out what to do next. You pay for each engagement (a closeup, repin or click) on your Pin.
Bank of America reached 6 million unique Pinners in less than 5 months and saw 2X engagement on their Promoted Pins
Drive traffic to your website: When people are ready to leave Pinterest and start doing, it’s up to businesses like yours to help them bring their ideas to life. Promoted Pins drive traffic back to your website Pinners can take action. In fact, advertisers who use the Pinterest Ads Manager received an average of 20% more (free) clicks* in the month after the start of a Promoted Pins campaign.
Create a traffic campaign to reach people while they’re looking for relevant Pins that help them take action. You only pay for clicks to your website.
Adore Me increased Pinterest-referred revenue by 4000%
Zola increased conversions by 44% and clickthrough rates by 50%
Dot & Bo quadrupled the number of people visiting their website, increased repins by 6000% and boosted daily clicks to their site by a whopping 18000%
Living Royal saw a 31% decrease in cost per acquisition (CPA) and a 6x increase in traffic within the first month of paid promotion on Pinterest
MVMT Watches found Pinners convert at a rate 2X higher than users on other platforms—and with higher average order values