Pinterest Tag

See your ads in a new light

The Pinterest Tag allows you to measure how effectively your ads send traffic to your website. You can use the Tag to:

  • Keep track of conversions: See what people do on your site after engaging with your Promoted Pins. 

  • Measure campaign performance: Get the data you need to evaluate campaign success, including return on ad spend. 

  • Build new audiences: Find people who have visited a specific page or taken a desired action on your website, and build a customer list for your next campaign.

People plan with Pinterest

Because people use Pinterest to plan, they often save ideas over time and make final decisions later. So, we recommend an attribution window of at least 30 days for clicks and engagements, and a one-day attribution window for views.  

How Flaviar did it

Flaviar combined data from their own internal measurement tools with insights from the Pinterest Tag. That combined data helped the team increase their monthly leads by 8x.1 Tag data also helped lower their cost per click by 60%, and drive site traffic up by 5x.1

Jan Vranjek, VP of Growth
We know just how much value Pinterest delivers.

Ready to get started?

Installing the Tag requires getting into your site’s HTML. Once you’re done, you’ll have a better picture of ad performance, saving you time and money down the road.

If you don’t want to DIY your HTML, you can work with a developer or engineer to install the tag using JavaScript. You’ll find more details about that option on our implementation page.

Note that you can choose to add Enhanced Match during the Tag setup process. Enhanced Match increases match rates and gives you more accurate conversion data from purchases made by Pinners. This gives you stronger audience insights, and a closer read on your return on ad spend.

When you’re done installing the Tag you can download the Pinterest Tag Helper, a free Chrome extension that helps ensure your Tag is set up correctly.

1Flaviar data, 2018

Success with Pinterest Tag


Scaling up customer acquisition affordably


Connecting with craft spirits aficionados