The Pinterest Tag allows you to measure how effectively your ads send traffic to your website. You can use the Tag to:
Keep track of conversions: See what people do on your site after engaging with your Promoted Pins.
Measure campaign performance: Get the data you need to evaluate campaign success, including return on ad spend.
Build new audiences: Find people who have visited a specific page or taken a desired action on your website, and build a customer list for your next campaign.
Because people use Pinterest to plan, they often save ideas over time and make final decisions later. So, we recommend an attribution window of at least 30 days for clicks and engagements, and a one-day attribution window for views.
We know just how much value Pinterest delivers.
Installing the Tag requires getting into your site’s HTML. Once you’re done, you’ll have a better picture of ad performance, saving you time and money down the road.
Note that you can choose to add Enhanced Match during the Tag setup process. Enhanced Match increases match rates and gives you more accurate conversion data from purchases made by Pinners. This gives you stronger audience insights, and a closer read on your return on ad spend.
When you’re done installing the Tag you can download the Pinterest Tag Helper, a free Chrome extension that helps ensure your Tag is set up correctly.
1Flaviar data, 2018