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Boost results with ads

Grow your business across the funnel, from expanded awareness to increased sales.

Engaging for them.

Effective for you.

People use Pinterest to find new brands and ideas, so ads are actually useful.¹ Reach your audience all across the consumer journey, whether they’re browsing, searching or ready to act.

One platform for all your goals

Build awareness

Grow your reach and get more eyes on your content. Awareness campaigns can boost goals like impressions, video views and customer acquisition. Bid by impression (CPM) or by video view (CPV).

Eye-catching, flexible formats

Unlock new ways to tell your story and showcase products. Our formats work for all kinds of assets and all kinds of goals.

An example of a Carousel ad featuring images of lighting fixtures that can be swiped through.

Carousel

A Collections ad shows various home decor items, along with their prices.

Collections

An Idea ad for a home decor company promotes sustainability tips, and a button to visit their site.

Idea

An Image ad features a bed and a wooden nightstand against a green wall.

Image

A Premiere Spotlight ad features a full-width video with green velvet chairs.

Premiere Spotlight

A Quiz ad helps people discover their decor style by asking how they spend Friday nights.

Quiz

A Showcase ad of a well-decorated room also shows suggested items like mirrors and blankets.

Showcase

A Video ad highlights a lush room with a tan couch and a dining table with velvet chairs.

Video

Total control, from start to finish

A place icon represents targeting options.

Targeting

Use our targeting suite to find new customers or upload customer lists for retargeting campaigns. You can layer on strategies like keywords or interests, too.

A filter icon represents budgeting options.

Budgeting

You have control over spend and bids, every step of the way. Set up an initial budget or bid, plus ad duration and frequencies. You can adjust as needed while your ads run.

An upwards arrow icon represents measurement solutions.

Measurement

Our solutions include self-serve analytics, custom studies and cross-channel solutions. Use Pinterest’s native tools or work with an approved third-party partner.

Brand spotlight: 7-Eleven

7-Eleven used Pinterest to get Gen Z into stores. Showcase ads celebrated the Slurpee’s versatility, using multiple assets to promote different flavors.

Resources to guide you

Brand safety hub

We’re building a more positive experience for both consumers and brands. Read our brand safety guidelines for more.

Creative best practices

See our recommendations for best-in-class ads and inspiring organic content.

Pinterest Academy

Our free learning platform offers courses, webinars and certifications to help you run successful campaigns on Pinterest and stand out in your industry.

Start advertising on Pinterest

Frequently asked questions

: People come to Pinterest to find ideas to try and buy—and that includes ideas from brands. Ads help to get your content in front of the right people at the right time.
: With Pinterest ads, you have complete control over how much you want to spend. You can also choose to set your own bids or let our automatic bidding tools do it for you.
: You should choose an ad format based on your goals. For more information, check out our online ad format class.
: Pinterest doesn’t pay directly for content, but you can use Pinterest ads to make money with objectives like customer acquisition, conversions and sales. If you’re a creator, there are also programs to help support you in other ways. To learn more about creator opportunities, please visit our dedicated resource page.
: Pinterest ads are available for any business, large or small. No matter what your goals are, we can help you achieve them. Learn more with our small business guide.
: If you’re looking for simpler options, we’ve got those too. You can promote a single Pin from the app or desktop versions of Pinterest. You can also use our automated tools to set up campaigns with help from Pinterest recommendations.
: Learn the ins and outs of creating, managing and reporting with our Ads Manager guide.

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