Pinterest Analytics

Grow your business through insights

Use Pinterest Analytics to refine your Pinterest strategy and get better performance. Our tools help you measure Pin performance, analyze traffic and learn more about what your customers want. You just need a business account to get started.

Once you've claimed your website and social accounts, Pinterest Analytics will also show important information about traffic from other channels. You'll see how much traffic your site gets, which content people save from your social channels and more. 

Valuable details about your audience

Within Pinterest Analytics, you'll find metrics about the people who engage with your business. Our Audience Insights tool shows audience demographics, plus other topics your audience is interested in. You'll also find comparisons between your audience, and the overall Pinterest audience.  

Need help?

For more info about using Pinterest Analytics, take a look at this detailed guide or visit our Help Center. If you're looking for info about Pin stats, we've got you covered on that, too.