Pinterest ad formats

Bring your brand to life

Pinterest's innovative ad formats help people find useful, relevant ideas. You can meet a range of business objectives depending on which format you pick, and how you set up your campaign. 

Promoted Pins

This is our basic ad format, and it looks just like standard Pins. Any business account with an active billing profile can use this format to support marketing goals like awareness, engagement and traffic. Paying to promote a Pin extends your reach, so more people see your content across the platform. 

Promoted Video Pins

Promoted Video Pins help you catch people's attention while they're browsing or searching on Pinterest. Great videos inspire people to try new things, and engage their imagination. 

Promoted App Pins

Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app without having to leave Pinterest. 

Ready to get started?

Any business with access to the Pinterest Ads Manager can take advantage of Promoted Pins. Whether your goal is to build your brand, increase in-store sales, drive online actions or boost traffic, it’s simple to get started today. Learn more about how to promote your Pins, or visit Pinterest Ads Manager to get started today.