Measure evaluation on Pinterest

Self-serve tools

The Pinterest Tag: The Pinterest Tag helps you make more informed business decisions. The tag tracks your website conversions, giving you important insight into how Pinners interact with your site. You can also use tag data to build audience segments for more efficient targeting, and to develop creative ads. You'll need to add a piece of JavaScript into your site's code to use this feature. Add our Enhanced Match feature to improve conversion reporting.

Work with a measurement partner

Partner up with one of our approved third-party providers to get more detail about your evaluation campaigns. Please talk to your account team if you're interested in using one of these solutions. 

Online conversion lift: These studies measure the lift in online conversion behaviors (ex. signups) of Pinners who were exposed to a Promoted Pin, compared to identical Pinners who weren't exposed. The resulting conversion lift represents Pinterest’s incremental impact on conversions.

Multi-touch attribution: Measure how Pinterest campaigns impact online sales relative to ads on other platforms. We partner with Neustar MarketShare for MTA.

Mobile measurement: Leverage attribution and analytics tools from these mobile measurement partners to understand how Pinterest campaigns drive installs and downstream actions in your mobile app. We work with Adjust, Apsalar, AppsFlyer, Kochava and TUNE.

Foot traffic: We've partnered with NinthDecimal to help you measure how Pinterest ads drive incremental foot traffic for your physical stores.