Increase in-store sales

Reach shoppers on Pinterest

Pinterest is the most popular platform for finding and shopping for products. The majority of people on Pinterest use it for discovering products and making purchases—all at a much higher rate than people on other platforms.

87 %
of Pinners purchased something because of Pinterest
93 %
of people say they use Pinterest to plan purchases
Set up your account
Pinterest Ads Analytics screen

Business accounts come with extra features, like ads, analytics and regular email updates. If you already have a personal account, we recommend converting it to a business account. Don’t worry, you won't lose any Pins or boards! 

 

Get your website ready
Pinterest Pin of watch with website in the background

Make it easier for people to save your content, and for you to track your success: 

Confirm your site to ensure your logo appears on any content saved from your site and improve your analytics.

Add the Save button so your customers can easily save things they like to Pinterest.

Build a widget to display Pins, boards or your profile on your site. 

Use the Pinterest tag on your site to gather valuable conversion insights and build audiences that you can target in the future.
 

Create compelling Pins 

More than anything else, great content will help you reach your goal. Pins with tasteful branding, engaging imagery and detailed descriptions appeal to Pinners. Here are more tips to get you started.

Promote your Pins 
Pinterest Quick promote of watch

Promoted Pins are just like regular Pins, only you pay to have them seen by more people. These ads perform just as well—if not better—than your other Pins, helping people discover and save ideas. 

Promoted Pins can lead to 5x more in-store sales, or more. Try creating ads from your best performing Pins.

Measure your success 
Pinterest Analytics dashboard

Measuring success on Pinterest looks different. People take time to plan, discover and save their ideas on Pinterest long before they go shopping in-store, so conversions can happen over a longer window. Focus on a high engagement rate to support your goal.

hands looking at a watch

Sources: Millward Brown consumer study 2015; Oracle Data Cloud DLX CPG ROI measurement study 2016