Increase sales with Pinterest

Reach shoppers on Pinterest

The majority of people on Pinterest use it for discovering products and making purchases—all at a much higher rate than people on other platforms.

77%
of Pinners have discovered a new brand or product on Pinterest
84%
of Pinners come to Pinterest when they're undecided about what to buy
Set up your account
Pinterest Ads Analytics screen

Business accounts come with extra features, like ads, analytics and regular email updates. If you already have a personal account, we recommend converting it to a business account. Don’t worry, you won't lose any Pins or boards! If you change your mind later and want to go back to a personal account, please send a note to our Help Center team.

 

Get your website ready
Pinterest Pin of watch with website in the background

Make it easier for people to save your content, and for you to track your success: 

Confirm your site to ensure your logo appears on any content saved from your site and improve your analytics.

Add the Save button so your customers can easily save things they like to Pinterest.

Build a widget to display Pins, boards or your profile on your site. 

Use the Pinterest tag on your site to gather valuable conversion insights and build audiences that you can target in the future.
 

Create compelling Pins 

More than anything else, great content will help you reach your goal. Pins with tasteful branding, engaging imagery and detailed descriptions appeal to Pinners. Here are more tips to get you started.

Promote your Pins 
Pinterest Quick promote of watch

Promoted Pins are just like regular Pins, only you pay to have them seen by more people. Try creating ads from your best performing Pins.

Measure your success 
Pinterest Analytics dashboard

Measuring success on Pinterest looks different. People take time to plan, discover and save their ideas on Pinterest long before they go shopping in-store, so conversions can happen over a longer window. Focus on a high engagement rate to support your goal.

hands looking at a watch

Sources:
Pinterest, Global analysis, Sep 2018
GfK, Study with US weekly Pinners, Nov 2018