Your website: the key to success on Pinterest

Pin It

If you have a website, you’re already well on your way to a solid Pinterest presence. That’s because pinners love pinning stuff they find all over the web. Having a website that’s pinner friendly is even more important than posting solely from your Pinterest business account.  By making it easier to pin from your site, you’ll reach more of your desired audience and get the word out on Pinterest about your business (and drive referral traffic, too!). 

Here are some tips for making your website more pinnable:

Use plenty of high quality images

 Your website may already be full of stuff that can be pinned – but make sure you have enough images and that they’re high resolution. Images that are at least 600 pixels wide will look best on Pinterest. Keep in mind that only images that are at least 100 x 200 (or 200 x 100) pixels are pinnable.

Add the Pin It button to your site

A Pin It button makes it easy for people to pin from your website. By copying and pasting just a few lines of code, you can put Pin It buttons next to images and content you want people to pin. Pinners will do the rest!

Make pins from your website more useful

Use rich pins to automatically include information like prices, availability, ingredients and reviews with your pins. All you need to do is add some meta tags to your website and sign up at our developer site. If you’re not technical, you might want to have someone who works on your website there to help.

— Kevin Knight, currently saving ideas to​ Father’s Day Wishlist