It’s the new year, and we want your business to accomplish big things. Invest more in Pinterest to help you achieve your goals, whether that’s getting more site traffic and sales or engaging with a new audience.
To help you start the year off right, we came up a few resolutions for businesses. This year, resolve to:
- Have a specific Pinterest goal. Decide what you want to focus on this year. More sales? Engagement with your content? Traffic? Followers? While Pinterest is useful for all of those things, it’s always good to focus on what’s most important to your business right now. Track metrics using Pinterest Analytics every week so you can measure how you’re doing.
- Add the Pin It button to all of your images. The Pin It button lets people save your content back to Pinterest. You can add the (free!) button to all of your site’s images. The button’s also available on Wordpress, Tumblr, Blogger and Wix, plus iOS and Android apps. You can add a widget to your iOS and Android apps, too. Learn how to add the Pin It button to your site’s images.
- Confirm your website. Confirming your website lets us know your site belongs to you. Better yet, it gets you access to data around what people are Pinning from your website. Learn how.
- Write compelling Pin descriptions. A well-written Pin description can help you get discovered by people searching for quality content. Make sure your descriptions are aspirational and include specific details about the Pin (but don’t stuff it with keywords!)
- Make sure all your clickthrough links work. There’s nothing worse for Pinners than clicking through on a Pin and discovering a broken link. If you’ve deleted product pages or done a redesign, make sure all your Pins have updated links that’ll take people somewhere useful.
- Take better images. Use high-resolution, vertically-oriented images that’ll stand out.
- Create boards with exclusive or seasonal content. Make a board a destination by Pinning exclusive content and promoting it on all of your channels. For example, you create a board for a first look at your summer product line or show off some of the new recipes you’re testing out.
- Use Pinterest as a focus group. How are people talking about your brand? What are they writing about your stuff in Pin descriptions? Learn from Pinners and give them more of what they want!
- Show off what’s most popular. Take your most popular Pins and feature them in blog posts, on your website, on social channels and in stores. You can even create a new board just with your top Pins.
- Pin every day. Try to Pin every day so your followers can see your stuff on their home feeds. And don’t forget adding Pins to your older boards—anyone following that board will continue to see the newest Pins on their home feed.
This year, we resolve to help you do more on Pinterest to grow your business. We’re going to make our tools better and offer more insights to help you Pin smarter.
What are your resolutions this year? Tell us what you hope to achieve with your business and in your life on a special 2015 board.
—Vivian Chow, currently saving ideas to 2015