Your guide to seasonal moments on Pinterest

Possibilities Planner image

Seasons change, but one thing stays the same: people use Pinterest to plan for holidays and celebrations.

Whether they’re hosting a holiday party or just trying to spice up summer, people depend on Pinterest for the best ideas. They start using Pinterest up to two times earlier than other platforms–so it’s best to get your seasonal content up early, too.

Our new Possibilities Planner is your cheat sheet to seasonal moments on Pinterest. It tells you when people start planning for each moment, and what matters most at that point in time. You’ll find pages for major moments like Christmas, Back to School and Spring Break. For each moment, we’ve listed out audience reach, top keywords and creative ideas.  

Let’s say you always run a Mother’s Day campaign. You might think that sounds far away, but Pinners actually start planning for it right about now. The Planner advises you to start promoting Mother’s Day content in February, gives keyword recommendations and lists a couple campaign ideas to get you going. 


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Use the Planner to figure out which seasonal moments fit best with your brand, and how to act on them. With the Planner in one hand and our Pin creative guide in the other, you’re sure to seize the moment.

-The Studio, currently saving to Ideas That Inspire Us