Summer’s here—time to break out the bathing suits and plan that exotic vacation. 62% of people on Pinterest say they use the platform to help them plan their travels, so it’s no surprise that travel is one of our top 10 categories with 780 million Pins saved by 16 million people on Pinterest this last year alone.
What does summer travel on Pinterest look like? Skip the foodie walks or scenic city views: People on Pinterest are going off the grid and looking for an outdoor adventure. From the Carolina shores to the Mediterranean coast, beaches topped the most searched list with 3.5 million searches. In addition to the great outdoors, people are also interested in active trips and tips for packing.
Also popular this summer are Pins about cruises, which have grown 20% in the past year with 26.5 million Pins. And Millennial travel plans are definitely heating up—this group is 20% more likely than the average user to save Pins about travel, fashion and the summer.
Ready to pack your bags? Check out the 10 most saved travel destinations since January 2016 for some inspiration:
3 ways you can reach travelers on Pinterest
- Inspire people on Pinterest to explore the world, and they’ll be inspired to explore your products too. Add Pins on travel trends, such as stories of traveling solo, a guide to exploring the national parks of Croatia or ideas for vacationing on a budget.
- Grab attention with quotes, informative tips and vivid imagery of this year’s top destinations. This works well for businesses that aren’t in the travel industry too. For example, if you’re a clothing retailer, you could create a travel board with road trip outfits and suitcase-packing tips.
- Reach a Millennial audience with Pins specifically about traveling in the summertime, from the latest summer fashion to the hottest beaches.
–Vaishali Parekh, currently saving ideas to Adventures of V: Portland Edition