Your back-to-school Pinterest checklist

Your back-to-school Pinterest checklist

It’s the time of year when millions of people refresh their wardrobes, head back to school and get hyper focused before the holidays. Why not give your Pinterest an updated look, too? Do more with Pinterest this fall and achieve all your marketing goals, whether that’s more site traffic, conversions or engagement.

Here’s your back-to-school Pinterest checklist:

Come up with a specific Pinterest goal. Think about why you first joined Pinterest and whether or not that’s still the right approach. Pick a goal—traffic, sales, engagement—and use Pinterest Analytics to track your progress.

Add the Pin It button to all of your images. The Pin It button lets people save your content back to Pinterest. You can add the (free!) button to all of your site’s images. The button’s also available on Wordpress, Tumblr, Blogger and Wix, plus iOS and Android apps. You can add a widget to your iOS and Android apps, too. Learn how to add the Pin It button to your site’s images.

Confirm your website. Let us know your site belongs to you. Website confirmation lets you get access to data around what people are Pinning from your website. Learn how.

Write compelling Pin descriptions. A well-written Pin description can help you get discovered by people searching for quality content. Make sure your descriptions are aspirational and include specific details about the Pin (but don’t stuff it with keywords!)

Make sure all your clickthrough links work. There’s nothing worse for Pinners than clicking through on a Pin and discovering a broken link. If you’ve deleted product pages or done a redesign, make sure all your Pins have updated links that’ll take people somewhere useful.

Take better images. Use high-resolution, vertically-oriented images that’ll stand out. Experiment with adding text overlay on your images to see how they perform.

Create boards with exclusive or seasonal content. Make a board a destination by Pinning exclusive content and promoting it on all of your channels. For example, you create a board for a first look at your holiday line or show off some of the new recipes you’re testing out.

Show off what’s most popular. Take your most popular Pins and feature them in blog posts, on your website, on social channels and in stores. You can even create a new board just with your top Pins.

Pin every day. Try to Pin every day so your followers can see your stuff on their home feeds. And don’t forget adding Pins to your older boards—anyone following that board will continue to see the newest Pins on their home feed.

—Sadia Latifi, currently saving ideas to​ LOOKS