Many online shops use Pinterest to connect with their audience, tell their story and help people discover their products. Shopify, a leading commerce platform for over 100,000 stores, says many of their online merchants see significant referral traffic from Pinterest.
Now, all eligible Shopify stores have Rich Pins, making it easier for Pinners to discover things they like and purchase from those stores directly. Pins that come from Shopify sites will automatically include extra details like price and availability right on the Pin.
“Many of our 100,000+ stores are makers and creators that sell unique products, so traditional online advertising methods may not always be as effective,” said Harley Finkelstein, Shopify’s Chief Platform Officer. “This is why a discovery channel like Pinterest is an essential tool for driving visibility, traffic and revenue.”
Many Shopify stores have already seen a lot of success on Pinterest, like:
— Chasing Paper, a company that makes easy-to-stick wallpaper with personality, says Pinterest is their number one source of social traffic and sales conversions, helping them become a recognizable brand
— Freshly Picked, a store for adorable baby moccasins, grew its followers by 440% in less than a year
— Crane and Canopy, a home goods business, added the Pin It button to its product pages and has seen customers come back and buy pieces weeks after they first added it to Pinterest
Want to learn how Pinterest can help direct traffic to your website? Sign up as a business account and start adding your own Pins. If you’re looking for a place to build your online store, visit our friends at Shopify to learn more.
—Vivian Chow, currently Pinning to Wardrobe Inspiration