Video: How Sephora uses Pinterest to spot trends

Listen to Bridget Dolan, Sephora’s VP of interactive media, talk about how the beauty retailer uses Pinterest to help clients try out the latest trends. 

This video is from an event we held for partners last spring. Dolan also talks about how Sephora found success with the Pin It button and how the brand creates Pins that reach Pinners while they’re in a shopping mindset.

— Sadia Latifi, currently saving ideas to​ BOLD