Trending searches on Pinterest for April 2020

Mom with baby and laptop

Health and wellness

Pinners aren’t just staying home. They’re trying to stay healthy, too. Beyond topics like sanitation, we’re seeing activity climb for both physical fitness and mental well-being. People want workouts they can do on their own, like home bodyweight workouts (+205%) and home workouts, no equipment (+329%). They’re also investing in their mental health, looking for topics like self care at home (+332%) and meditation tips for beginners (+108%).1

Local spotlight: Italians are looking for a leg up on leg strength. Searches for inner thigh exercises are up 136%.2

meditation with headphones

Parenting

With schools closed, parents have to balance teaching, working and entertaining all at once. To keep their own routine on track, they’re searching topics like work from home with kids (+1657%). They’re also focused on activity ideas like nature walk activities kids (+407%) and home games for kids (+331%).3  

Local spotlight: Searches for indoor scavenger hunt for kids have gone up nearly 4x in the United States over the past two weeks.4

 

Daughter on dad toes

Food

Food is always huge on Pinterest, but we’re seeing an even bigger appetite for ideas than we normally do. As people cook more and encounter ingredient constraints, they’re relying on Pinterest for easy, flexible recipes. One trend that’s really on the rise? Making your own bread, with whatever you have on hand. That means yeastless bread recipes (+4400%), bread in crockpot (+3191%) and sweet amish bread (1499%+).5

Local spotlight: Australia is going bananas for banana bread recipes, up 47%.6  

 

bread

Beauty and personal care

Personal care is more personal than ever as we DIY what we’d normally do at a salon.

Pinners are tackling everything from home hair cuts (+417%) to homemade eyebrow wax recipes (+321%) and DIY manicure at home tutorials (+159%).7

Local spotlight: French Pinners are putting their best face forward, with searches for home face masks up 324%.8

hair cut

Put your ideas to work

Our team is curating a special board where Pinners can learn about coronavirus, browse inspiring content and find words of encouragement. Browse the board to get ideas for your next Pins—and maybe for your own life, too. 

 

 

–Felicia Baskin, currently saving ideas to Breakfast Noms

 

1Pinterest internal data. Percent increases are calculated using global searches between 3/4/20-3/17/20, compared to the two weeks prior (2/19/20-3/2/20).

2Pinterest internal data. Percent increases are calculated using Italian searches between 3/8/2020-03/21/2020, compared to the two weeks prior (2/23/20-3/7/2020).

3Pinterest internal data. Percent increases are calculated using global searches between 3/4/20-3/17/20, compared to the two weeks prior (2/19/20-3/2/20).

4Pinterest internal data, US. Percent increases are calculated using US searches between 3/04/20-3/17/20, compared to the two weeks prior (2/19/20 - 3/03/20).

5Pinterest internal data. Percent increases are calculated using global searches between 3/9/20-3/22/20, compared to the two weeks prior (2/24/20-3/8/20).

6Pinterest internal data. Percent increases are calculated using searches in Australia between 3/8/20-3/21/20, compared to the two weeks prior (2/23/20-3/7/20).

7Pinterest internal data. Percent increases are calculated using global searches between 3/4/20-3/17/20, compared to the two weeks prior (2/19/20-3/2/20).

8Pinterest internal data, France. Percent increases are calculated using searches in France between 3/8/20-3/21/20, compared to the two weeks prior (2/23/20-3/7/20).