Around 47 million people used Pinterest to find back-to-school ideas in 2017, and even more will this year.3 With over 80% of US moms and over 40% of US dads on Pinterest, there’s a huge opportunity for brands to reach parents while they shop for the new year.4 In fact, 81% of parents on Pinterest say they couldn’t live without our app.5
Becki, an Atlanta-based mom, uses Pinterest to find kid-friendly recipes, outfits and activities. “I love that me and my daughter can use it together for what she's interested in looking at, too,” she told us.
But it’s not just parents looking for ideas. Pinterest reaches almost 50% of US college-aged students, making it a great place to reach students heading off to school.6 Jillian, a college freshman in Orlando, uses Pinterest to find inspiration for things she needs for school, with boards dedicated to her kitchen and bedroom, and to cleaning and organizing. She wound up buying a green cleaning product she found through a promoted Pin on Pinterest.
“I use Pinterest different than my than my other social media platforms because I derive more inspiration from it rather than on Instagram or Facebook or Twitter or anything like that,” said Jillian.
1National Retail Federation, Back to School Spending, July 2017
2National Retail Federation, Back to School Spending, July 2017
3Pinterest Internal Data, US, Jan - Dec 2017
4comScore, Jan 2018
5Pinterest internal Survey 2017 | Pinterest weekly users
6comScore, US Jan 2018
7GfK, US, Path to purchase study with weekly Pinners, Dec 2017
8Pinterest Internal Data, US, Jan - Dec 2017
9Qualtrics, US, Back to School Survey, Sep 2017