‘Tis the season for small businesses on Pinterest

Pinterest succulent

Small Business Saturday is right around the corner. On November 25, shoppers will use their wallets to support local stores and smaller shops. It’s the equivalent of Black Friday for smaller businesses—and marks the start of the holiday rush.

Since it started in 2010, Small Business Saturday has become the biggest sales day of the year for many companies. Last year, some 112 million Americans spent a total of $15.4 billion.1

Here’s how you can get ready for Small Business Saturday on Pinterest:

  1. Use our free business tools to reach more people: It only takes 15 seconds to create a Pinterest for Business profile. Sign up, then start saving Pins and boost traffic to your site.

  2. Check out our holiday advertising guide: We’ve pulled together blog posts, insights reports, trends and webinars to guide you through creative strategy and retail strategy. See what’s trending in your category and learn how to make creative that stands out during the holidays.

  3. Optimize your ad campaigns with Pinterest Propel: Get one-on-one help setting up your campaigns so you reach more people throughout the holidays.  

  4. Use our curated boards for creative inspiration from other small businesses.

  5. Sign up for our weekly newsletter: Get more tips, straight to your inbox. Keep up with the latest insights through the holiday season and beyond.



1USA Today, “Small Business Saturday: Big and getting bigger,” Oct. 2017