When we talk to businesses one of the questions we hear most often is, “How do I get discovered on Pinterest?” So to help answer that question, here are some of our tried-and-true tips for getting Pins in front of your audience. (Keep in mind that whenever you add some new Pins, it may take a few days for our system to start including it in search results.)
Write thorough descriptions
To help your Pins show up in the right search results, use a 50-250 word description to summarize your Pin. Include keywords and adjectives (don’t use hashtags!) that relate to the image and the website where it links to.
Descriptions are also a good place to help Pinners understand what they can do with the Pin. Here’s some ideas for how you can do this with different types of Pins:
- Products: Suggest ideas for what Pinners can do with your products, and add examples of special occasions for when they might use it
- Recipes: Describe the main ingredients of the dish, how to cook it and what events it should be served at
- Fashion: Include the type of clothing, designer and the season to wear it
- Travel: Tell people what the location is, and give ideas for what they can do there
- DIY: Describe what it is, how to make it and what materials they’ll need
- Photography: Add the year, subject, publication and photographer’s name
We’ve found that useful descriptions like these are key to making people linger on your Pin—for more creative tips, check out our guide to making great Pins and see some examples.
Help your Pins show as people browse
Remember that Pinners don’t just search, they also browse their home feed and topic feeds. To help us put your Pins in the right places as people browse:
- Stick to a single subject: Keep your board themes specific, and give your board a name that’s relevant to all the Pins in it
- Categorize your boards: Don’t forget to add a category when you create your board. If you ever need to change it, you can always edit your board.
—Abby Fromm, currently saving ideas to Nomsicles