Pinterest is a powerful way for bloggers, publishers and media brands to reach new and existing audiences. The visual nature of Pinterest brings stories to life and great imagery aid in the discovery process.
When people find and save their favorite articles and videos, they amplify this content to their followers and this ongoing cycle generates more readership and referral traffic back to your website. In fact, Pinterest drives more referral traffic to media sites than Twitter, LinkedIn and Reddit combined and more traffic than Facebook to some sites like Self. Great content lives on and older content is rediscovered all the time, which means that older Pins can resurface and drive traffic to your website, too!
Here are 5 tips for content creators:
- Install the official Pin It button on your website to make it Pinterest friendly—you’re helping your readers share and distribute your content on your behalf
- Optimize your images by pairing your content with beautiful, high-quality, vertically-oriented images
- Write thoughtful Pin descriptions that provide context—we’ve noticed that positive messages resonate well with Pinners
- Get article Rich Pins to highlight your article headline, author and story description, giving readers a preview for what they’re about to read
- Learn what captivates your audience with Pinterest Analytics and refine your editorial strategy
To learn more, read about how Hearst, BuzzFeed, Wikihow and Allrecipes found success on Pinterest.
— Vivian Chow, currently saving ideas to DIY