Timely tips for your Father’s Day campaigns

father's day picture

1. Showcase family moments

Today’s dads are always looking for ways to build stronger emotional connections with their families. They’re sure to love gifts that help them spend quality time with their loved ones. Use your ad creative to highlight gifts that give families new memories. That could mean a family cooking together with your appliance, a kid enjoying an outdoor fort built with your tools, or maybe a trip idea that’s fun for the whole family.

2. Highlight new experiences

More people are gifting experiences than ever before, and experiential gifts are especially popular with millennial dads. Show how your brand can help dad try something new, and get out of the house. Maybe that’s a concert with his spouse–or maybe it’s alone time with a hobby.

3. Cook up something fun

Dads are playing a bigger role in grocery shopping and cooking than in the past. For every hour moms spend grocery shopping today, dads spend 54 minutes.3 Show how your brand can help dads get even better in the kitchen. You can showcase trendy gadgets like air fryers, recipes Dad could make with his kids or grocery shopping guides.

4. Cater to their interests

Show how your brand can help Dad develop his hobbies. Here are some topics that dads tend to search for more than other Pinners:

  • Tech gadgets (2x more likely to search for this than other Pinners)
  • Camping gear (4x more likely)
  • Kitchen appliances (7x more likely)
  • Outdoor ideas (4x more likely)
  • DIY home projects (3x more likely)

5. Target the right terms

People tend to search for ideas on Pinterest before they visit other sites. Make sure your ad keywords match their searching mindset. Top search terms include: Unique Father’s Day gifts, Father’s Day crafts for kids, Father’s Day cards, Father’s Day breakfast ideas, BBQ and grilling, and Father’s Day party ideas.


–Eric Alessi, currently saving ideas to Apartment Inspiration

For more insights about today’s dads, check out our latest dads research.


1Pinterest internal data, Dec. 2017

2Pinterest internal data, Dec. 2017

3Adweek, The 4 types of dads marketers need to know this Father’s Day, 2016

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