Last week, we joined the marketing and advertising industry at the Cannes Lions International Festival of Creativity to celebrate outstanding people and work from this past year. Cannes is one of the advertising industry’s pinnacle moments to celebrate creativity—not only for how it inspires people, but also for its ability to grow businesses.
Throughout the festival, we invited our brand and agency partners to Pinterest’s spot on the pier. Programming centered on two key themes: creative executions on Pinterest, and our commitment to effective, accountable marketing measurement. We also helped people get the most out of the festival with digital guides to Cannes and a giant board of Pins that called out local favorites.
Stop liking. Start doing.
Pinterest President Tim Kendall kicked off the week with a provocative keynote: “Stop liking. Start doing.” Media owners and tech platforms tend to obsess over how much time people spend on their platforms. But, recent trends show that spending more time on your phone doesn’t necessarily make you happier.
At Pinterest, we believe in time well-spent. Pinterest is about helping people discover and do the things they love, and giving people the confidence to try new things. Ultimately, that gets people off their phones...and back into reality.
Creativity shines on Pinterest
We caught up with the agencies and brands behind some of the most creative campaigns on Pinterest this past year.
Campbell’s and its agency BBDO shared how their Recipe Reality Check API integration let people swap out complicated recipe Pins for simpler recipes featuring Campbell's ingredients.
Carrot Creative chatted about the Target Meal Planner, which helped people plan their holiday menus and parties.
FCB Chicago talked to us about their innovative campaign for Valspar Paint. The AskVal app suggests paint colors based on people’s Pins.
Energy BBDO showed how they help brands use Pinterest for product education.
Looking back at our week in Cannes, we certainly feel like it was time well-spent. We always enjoy getting together with our partners to celebrate success, and find new inspiration.
Want to see more examples of creative, best in class Pinterest campaigns? Check out our success stories page.