Time well spent at Cannes Lions 2017

Pinterest President Tim Kendall on stage at Cannes
Programming recap

Stop liking. Start doing.

Pinterest President Tim Kendall kicked off the week with a provocative keynote: “Stop liking. Start doing.” Media owners and tech platforms tend to obsess over how much time people spend on their platforms. But, recent trends show that spending more time on your phone doesn’t necessarily make you happier.

At Pinterest, we believe in time well-spent. Pinterest is about helping people discover and do the things they love, and giving people the confidence to try new things. Ultimately, that gets people off their phones...and back into reality.

Creativity shines on Pinterest

We caught up with the agencies and brands behind some of the most creative campaigns on Pinterest this past year.

  • Campbell’s and its agency BBDO shared how their Recipe Reality Check API integration let people swap out complicated recipe Pins for simpler recipes featuring  Campbell's ingredients.

  • Carrot Creative chatted about the Target Meal Planner, which helped people plan their holiday menus and parties.

  • FCB Chicago talked to us about their innovative campaign for  Valspar Paint. The AskVal app suggests paint colors based on people’s Pins.

  • Energy BBDO showed how they help brands use Pinterest for product education.

Looking back at our week in Cannes, we certainly feel like it was time well-spent. We always enjoy getting together with our partners to celebrate success, and find new inspiration.

Eric Edge, currently saving ideas to The House.

Want to see more examples of creative, best in class Pinterest campaigns? Check out our success stories page.