Winter, schminter. The colder temps are no big deal, when you know what the hottest trends are. To help you warm up to November, our insights team dug into what people are currently searching and saving on Pinterest. Cozy coats and pressure-cooker comfort foods are just a few that made the list—read on to see the complete rundown. And remember to keep these insights in mind when you’re planning content, campaigns and merchandising.
Pinners are reaching for coats and jackets that keep them warm and looking good this season.
Faux fur is a major trend for fall, especially throwback vintage styles, up 54% this year. The super soft teddy jacket is the latest variation, and nails the cozy thing, with saves up more than 1200%.
The pressure cooker is a real holiday hero. Pinners get their favorite foods on the table in less than half the time. Everyone’s eating up the classic French dip sandwich with more than 60,000 saves this year. Instant pot chicken recipes, like fall-off-the-bone chicken (+82k saves), are especially popular, spiking at 1145% this year.
'Tis the season for slow cooker recipes, too, with a 143% increase in saves right now and over 20 million recipes. Healthy alternatives are especially popular, up 331%. Two to try: portobello chicken (saved +25k times) and cabbage roll soup.
Pinners are skipping the mid-holiday meltdown with a little organization and self care. Bullet journals hit the sweet spot between mindfulness and productivity, and continue to rise on Pinterest, up 113% this year. Women’s tech accessories, up 44%, are helping people keep all their work essentials together in a stylish way. Case in point: this leather tech envelope. And for a quick fix of zen, busy Pinners are de-stressing with mini mindfulness sets, up 41%.
Here are a few early-bird shopping trends for Pinners seeking to get a head start on their holiday gifting.
- Organizational gifts are up 42%: bathroom door organizers, jewelry racks and gadget docking stations
- Goodies are up 28%: sangria starter kits, hot cocoa mixes and snow globe mason jar toppers
- Indulgent gifts for her are up 45%: cozy treat-filled slippers, “spa” jars and leather boots
- Stylish yet functional gifts are up 27%: dutch ovens, monogrammed dopp kits and personalized cutting boards
Want to learn more about how to reach shoppers this season? We wrapped up some bright insights just for you.
—Eric Wahlgren, currently saving to Things I love but I don’t really need