Think warm thoughts: 23 trends for November

Woman in warm coat

Winter, schminter. The colder temps are no big deal, when you know what the hottest trends are. To help you warm up to November, our insights team dug into what people are currently searching and saving on Pinterest. Cozy coats and pressure-cooker comfort foods are just a few that made the list—read on to see the complete rundown. And remember to keep these insights in mind when you’re planning content, campaigns and merchandising.

Wrap up in cozy

Pinners are reaching for coats and jackets that keep them warm and looking good this season.

Faux fur is a major trend for fall, especially throwback vintage styles, up 54% this year. The super soft teddy jacket is the latest variation, and nails the cozy thing, with saves up more than 1200%.

Also making a bold statement are brocade jackets with searches up 37% and dusters up 31%.

No pressure pressure-cookers

The pressure cooker is a real holiday hero. Pinners get their favorite foods on the table in less than half the time. Everyone’s eating up the classic French dip sandwich with more than 60,000 saves this year. Instant pot chicken recipes, like fall-off-the-bone chicken (+82k saves), are especially popular, spiking at 1145% this year.

'Tis the season for slow cooker recipes, too, with a 143% increase in saves right now and over 20 million recipes. Healthy alternatives are especially popular, up 331%. Two to try: portobello chicken (saved +25k times) and cabbage roll soup.

Holiday helpers

Pinners are skipping the mid-holiday meltdown with a little organization and self care. Bullet journals hit the sweet spot between mindfulness and productivity, and continue to rise on Pinterest, up 113% this year. Women’s tech accessories, up 44%, are helping people keep all their  work essentials together in a stylish way. Case in point: this leather tech envelope. And for a quick fix of zen, busy Pinners are de-stressing with mini mindfulness sets, up 41%.

Step up the gifting game

Here are a few early-bird shopping trends for Pinners seeking to get a head start on their holiday gifting.

Want to learn more about how to reach shoppers this season? We wrapped up some bright insights just for you.

—Eric Wahlgren, currently saving to Things I love but I don’t really need