Travel searches on Pinterest are about more than just activities and fun hotels. In fact, they touch a number of other in-trip categories like food and fashion. Knowing the popularity of video for travel inspo across destination and trip theme, why not also lean on this immersive format for popular related categories? Think video for vacation style and culinary tourism.
When looking for color and palette inspiration, Pinners will frequently include the term “aesthetic” to see examples of this theme across specific products. Keep this search behavior in mind for opportunities to align with trending colors—and be creative! This is a great way to surface unexpected product listings like this one for lightbulbs under “tangerine aesthetic.”
As the days get shorter, barbecue season ends (in theory). But, spikes in searches for indoor grilling ideas tell us Pinners aren’t ready to give up this summer staple. For businesses, don’t retire those recipes just yet! Instead, think about ways to adapt them for the kitchen, with updated steps and new photos with indoor dinnerware.
Dive into our Audience insights tool to discover even more Pinterest trends that your customers might already be looking for.
Beyond resolution-making in January, this September marks a second point in the year when Pinners are looking for a reset. We call this moment getting “Back to Life”. Read more about it on the Pinterest Newsroom.
–Talia Parnass, currently saving ideas to FALL CHOP.
Trend increases are calculated from July ’18 to July ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.