The top trends for November 2019

eye makeup
Window dressing

If the eyes are the window to the soul, then this month is all about merchandising, with searches for rhinestone eye makeup up 550% year over year. Also attracting attention: magnetic eyeliner, a brand-new term and trend that pairs with magnetic lashes, and colored wing eyeliner (+143% YoY) for tinting your wink. And topping it off are searches for the cutting-edge eyebrow slit (+73% YoY).

rhinestone
Soup's on

Fall’s in full swing in the Northern Hemisphere, where searches for the OG comfort food are up by four and five digits. For a quick fix, there’s busy day soup (+3200% YoY). Videos offer show-me-how guidance, with tomato soup videos (+5809% YoY) topping the list. Lest things get bland, sausage parmesan cream cheese (+1314% YoY) soup and hamburger cauliflower soup (+4000% YoY) are here for you.

soup
Strike a cord

We reported in our Pinterest 100 report that corduroy would be big this year in men’s fashion. Now women are lining up to bring the tufted ridges into their own wardrobes. Searches are up for corduroy skirt outfit (+69% YoY), corduroy bag (+59% YoY), corduroy shirt (+51% YoY) and corduroy dress (+47% YoY).

cord
A warm welcome

Entryways are receiving some well-deserved attention this month. To tame the clutter, organizers are looking for inspiration for mudroom entryway (+179% YoY) and shoe closet entryway (+300% YoY). Hoping to make a good first impression, others are searching for small foyer decorating (+722% YoY) and floating shelf entryway (+206% YoY).

entry
The local edition

Australia: The elderly know a thing or two about style, as Aussies are on to this month. Searches for grandma chic are up 92% year over year.

Canada: With snow already flying up north, Canadians are looking for fresh-from-the-oven fall fingerfood ideas, up 745% YoY.

France: Forest wallpaper (+79% YoY) is promising to spruce up interiors in France.

Germany: Germans are loving the well-traveled look of the vintage suitcase (+147% YoY) to add style to their next trip or simply as a fun accessory for home decor.

UK: Here’s a tip: Pinners in the UK are feeling a natural affinity for French tip nails (+222% YoY) this month.

US: Heels with socks (+51% YoY) may seem an unlikely duo, but the combo extends the wear-ability of summer sandals as temps cool, as well as bringing sparkle and luster to American feet.

 

suitcase
Put these insights to work
  • Food: High-powered blenders can make soup of favorite dishes in a jiffy. Take advantage of Pinners’ appetite for this food format and think about more opportunities to incorporate star ingredients or feature dishwares set for this homey meal. 

  • Beauty: All eyes on...eyes! Think about creating how-to video content to demonstrate products and guide Pinners through achieving high-impact looks.

  • Home Decor and Style: Corduroy is having a renaissance these days. Go beyond basics for your next campaign to feature those velvety, parallel lines in housewares like upholstery and pillows, as well as in fashion accessories. 

 

Dive into our Audience insights tool to discover even more trends that are likely to resonate with your customers.

 

–Talia Parnass, currently saving ideas to SANTA BARBARA

 

 

Methodology

Trend increases are calculated from September ’18 to September ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.