The top trends for May 2019

Sumo oranges
Sprucing up the place

The warming temperatures are inspiring people on Pinterest to make some shade, driving searches for pergola plans up +127% year over year (YoY). Interest in bonsai trees for beginners (+216% YoY) and freshwater aquariums (+52% YoY) are adding some life to home décor trends. As Pinners swap out winter duvets for lighter weight bed covers, they’re also collecting ideas for making their own: quilt sewing is up 2000% YoY.

bonsai
New and improved

Innovation is the theme of food trends this month, with searches for pumped-up and easy-to-peel sumo orange fruit up 365% YoY and yes-they-really-taste-like cotton candy grapes up 100% YoY. And after one look at these super-fluffy Japanese pancakes (+62% YoY), you’ll be obsessing about them too.

japanese pancakes
Accessory necessities

Style trends this month are all about accessories, with jelly nails—the see-through acrylic sets—back in the spotlight. Searches have surged up 7400% YoY. Other hot baubles include dainty huggie earrings (+104% YoY) for hooping it up and elegant pearl hair clips (+1387% YoY) for a touch of class. Looking to make a statement? Painted jean jackets (+98% YoY) have your back.

painted jean jacket
The local edition
  • Australia: Settling in for a cozy winter, searches for bedside table styling are up 157% YoY in Australia.

  • Canada: Ready to bring out the animal prints for spring, Canadians are driving searches for leopard skirt up an incredible 2393% YoY.

  • France: Early May is wild garlic season in Europe. Searches for the spicy bulbs have shot up by 44% YoY in France.

  • Germany: Don’t be gruel? Germans are turning to their ovens for breakfast, with searches for baked oats heating up (+1767% YoY).

  • UK: At first blush, it looks like dusty pink paint (+39% YOY) has grabbed hold of imaginations in the UK.

  • US: In the US, searches for men’s forearm tattoos are elbowing their way up (+25% YoY). Take a look at our report on global tattoo trends for more inspiration.

tattoo
Put these insights to work
  • Plant-curious Pinners have a growing interest in bonsai trees. In the home or garden industry? Provide tips and tricks from pros about starting and sustaining them. Better yet, think of all the creative ways to include them in your photo styling.

  • People on Pinterest are always looking for delicious things to eat. With food specialty items top of mind right now, how can your campaign feature noteworthy nosh in recipes or photos to showcase tableware or entertainment ideas?

  • Looking to target Pinners in a specific market? Pair global trends with what’s popping in that particular country—painted jean jackets with leopard print skirts in Canada, or a dusty pink backsplash behind a pile of fluffy pancakes for a UK audience.

Dive into our Audience insights tool to discover even more Pinterest trends that are likely to resonate with your customers.

 

–Talia Parnass, currently saving ideas to HAT TRICK

 

Methodology

Trend increases are calculated from March ’18 to March ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.