Maybe there’s something in the air– or maybe May’s just a great time to try new things. As the new month rolls in, we’re seeing a bunch of fresh trends pop up on Pinterest. From skincare to style, here’s what people are looking for right now.
We predicted a rise in self-care staycations this year, and the trend continues to grow. People are looking for easy ways to make staycations feel special, soothing and restorative. They’re also bringing a self-care mindset to their workouts. We’re seeing more interest in low-impact techniques like Tai-Chi (+83%), plus more saves for “easy workouts” (+155% YoY).
Use these emerging trends to plan for what your audience wants. DSW acted fast when they saw relevant insights on this year’s Pinterest 100. Their April campaign showcased footwear trends like embellished shoes and sheer socks. They also found a way to tie other style trends into their Pins, showing how people can make popular looks work from head to toe.