All advertisers: Thinking of a way to spice up your creative on Pinterest (even if you don't sell tie-dye products)? Instead of using bold color blocking on your Pin, consider using a tie-dye background to get hip with this groovy new trend.
Auto advertisers: It’s not a road trip without the snacks! Auto advertisers, lean into the jerky trend to join the conversation about how your car is the perfect vessel for a fun road trip—complete with jerky for all the passengers, of course.
Beauty advertisers: Beauty advertisers, what about your product is anti-pollution? Most likely, consumers don’t know what you have to offer in the clean beauty space—so let’s tell them. Use text overlay to call out these product benefits that are trending right now.
–Talia Parnass, currently saving ideas to KITCHEN CONFIDENTIAL.
Interested in other trends we’re expecting to take off throughout the year? Visit the Pinterest 100 site.
Trend increases are calculated from January’19 to January ’20 using normalized global and country-specific searches from Pinterest internal data related to the trend.