The top trends for March 2019

Navy suit
Know when to fold ‘em

Good, old-fashioned spring cleaning (+43% YoY) is nothing new, but the spirit is especially alive and well this year. Folding clothes (+51% YoY) is the hot new hobby, along with tidying up (+438% YoY).

Not your grandmother’s

Accessories for prom this season promise to be round, white and iridescent. Searches for pearls are up 92% YoY, especially irregularly shaped baroque pearls which have grown 104% YoY. Also making a comeback are classic signet rings (+15% YoY), ready to sign, seal and deliver old-school style.

That's a wrap

Wrap dress outfits (+21% YoY) are getting a leg up on the season. They’re also making an appearance in prom catalogs, along with shimmery satin dresses (+260% YoY).

Big blue

It’s the new black: Navy blue prom dresses (+197% YoY) and navy blue prom suits (+40% YoY) are riding a wave of popularity this month. Deep blue eyeshadow is also coming into the picture with searches up 218% YoY.

A little off the top

Spring is the time to trim the locks, and searches for modern shag haircuts (+14,000% YoY) are skyrocketing. Also trending: Boho-chic messy bun hairstyles (+622% YoY).

Put these insights to work
  • Prom searches on Pinterest spike in March. Think of unconventional ways your brand can tap into the big event. For example, pearl-adorned footwear, apparel or accessories that can make prom goers' outfits pop.
     

  • The urge to refresh for spring goes beyond dusters and cleaning products. Tap into the clutter be gone mindset with ideas for themed cleaning playlists, brag-worthy storage solutions, breakfasts that provide the energy to tackle that closet and celebratory ideas for when the housework is complete.

 

Check out our Audience insights tool for even more Pinterest trends that are likely to resonate with your customers, and create an ad today.

 

–Talia Parnass, currently saving ideas to CLASSY TERRAZZO

 

Methodology

Trend increases are calculated from January ’18 to January ’19 using normalized global searches from Pinterest internal data related to the trend.