What’s the Fourth of July without special treats? People are searching for red, white and blue foods to boost spirits at their Independence Day parties. Top trending foods for the Fourth of July 2018 include buzzed cherry bombs (171k saves), Rice Krispie bites (155k saves), dipped pretzels (134k saves) and fireworks pudding cookies (86k saves).
We’re seeing saves climb for styles that let you stay out in the heat without breaking a sweat. That includes looks like wrap-around skirts (saves +152% YoY), rattan shoes (saves +98% YoY) and embroidered kimonos (saves +80% YoY). Some of the hottest summer accessories include micro sunglasses (saves +1305% YoY) and woven handbags (saves +573% YoY).
Think seasonal: No matter the month, it’s always helpful to tie your Pins to seasonal moments. Pins about seasonal topics can drive 10x higher aided awareness than Pins that aren’t as timely. Try to work a summer angle into your Pin this July: think about beach scenes, outdoor entertaining and other popular activities for the warmer months.
- Bring things to life: Help your audience visualize your product or service in their lives. In general, lifestyle images and Pins that provide context perform better than Pins that show products on their own.1
For more timely tips, check out our summer insights report.
–Talia Parnass, currently saving ideas to CPH
All trends from Pinterest global internal data, 2018
1Creative best practices data from three studies: Millward Brown, Creative meta analysis, May 2018; Pinterest, OCL creative meta analysis, May 2018; ODC, Creative best practices analysis, May 2018