Finance: With holiday sales behind them (and credit card bills arriving), Pinners want to spend and invest wisely. Be transparent about cost-per-wear value, and highlight options for prospective customers to try your product or service as a trial.
Pets: Humans are treating their four-legged friends like family. In the pet services industry? Think about how you can appeal to pet parents by highlighting clothes and accessories with less environmental impact and more comfort.
Style: The straight-across lift in hairstyles with bangs will likely trigger demand for supporting accessories like styling products, hair clips and headbands.
–Talia Parnass, currently saving ideas to BOOK LIST
Dive into our Audience insights tool to discover even more trends that are likely to resonate with your customers.
Interested in other trends we’re expecting to take off throughout the year? Visit the Pinterest 100 site.
Trend increases are calculated from November’18 to November ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.