The top trends for February 2020

nook

Chocolate meltdown

Ain’t no sweeter way to take the chill off. Two big new trends this year are hot chocolate charcuterie board—a collection of cocoa-friendly candies, spices and cream to customize your cup—and hot chocolate recipes crock pot for warming a crowd. Searches are also blowing up 4607% year over year (YoY) for hot chocolate bomb: Add hot milk to dissolve these hollow globes and free the mini marshmallows inside.

hot chocolate charcuterie board

Quilling it

Feathers are taking flight across Pinterest boards this month, showing up in ink as searches for feather tattoo design for men (+388% YoY), in fashion as feather dress long (+304% YoY) and in interior design as ostrich feather decor (+66% YoY).

feather tattoo

Nooks and crannies

Dreaming about cozy corners? You’re in good company. Snuggery searches are up, including booknook (+189% YoY) and breakfast nook ideas small (+51% YoY). Smaller cubbies provide comfort too, as coffee nook ideas small spaces (+64% YoY).

breakfast nook

Aged beauties

For many Pinners, vacation planning starts with browsing through others’ travel photos. Right now, we’re seeing increasing interest in photogenic ancient cities: Alexandria, Egypt (+382% YoY), Thessaloniki, Greece (+433% YoY) and Naples photography (+252% YoY).

Naples

The local edition

Australia: Plane ticket aesthetic (+124% YoY) is flying high down under, as people posing with and post their plane tickets—and even make phone cases out of them.

Canada: Canadians say you don’t have to be Scandinavian to love Swedish meatball recipes  (+353% YoY), the easy and economical Nordic comfort food.

France: French cravat enthusiasts are going old school this month, smartening up with bowtie tutorial (+109% YoY).

Germany: Do-it-yourself painted tiles (+240% YoY) are helping Germans getting crafty with their decorating.

UK: Taking a walk on the wild side in reptilian print, Brits are on the hunt for mock croc boots (+1833%).

US: Americans are throwing their arms wide to embrace the return of the disco collar (+2650% YoY).

Swedish meatballs

Put these insights to work:

Nooks

  • In the events business? Think about ways to create nooks in your spaces—inviting spots for catching up or quiet places to get away for a moment.

  • Food and beverage businesses: Take a cue from the Pinterest 100 Home Hub theme and outfit your space with coffee stations. Nothing says comfort like hot drinks!

  • For those in home decor, think about using paint, dividers and even plants or other arrangements (ostrich feathers, anyone?) to designate prime nook space. 

 

–Talia Parnass, currently saving ideas to PLINTHS

 

Dive into our Audience insights tool to discover even more trends that are likely to resonate with your customers.

Interested in other trends we’re expecting to take off throughout the year? Visit the Pinterest 100 site.

 

Methodology

Trend increases are calculated from December’18 to December ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.