The top trends for February 2019

small cabin
Into the woods

Nothing says “love” more than spending time with your favorite someone in close, cozy quarters. Searches for tiny cabins (+578% YoY) and tiny houses (+35% YoY) are heating up.

Ch-ch-changes

People on Pinterest are busting out their hammers and building new life into their homes with updates big and small. The most popular renovations and additions this month are basement remodels (+60% YoY), shiplap walls (+30% YoY) and coffee bars (+26% YoY).

Get your chill on

The cold can’t stop people from looking chill. This month, people are especially into black vegan leather leggings (+183% YoY), puffer jackets (+121% YoY), hiking boots (+97% YoY) and white jeans (+40% YoY).

Throwing shade

Searches for mulled wine-colored hair have grown 174% YoY, proving that the love runs deep for this deep-red hair color. Also trending: Skin-tone nails. Searches for nude nails are up 33% YoY.  

Snow much fun

This made-from-snow ice cream is all the rage, searches for snow cream have snowballed this year (+44% YoY).

Go green

With the climate in mind, people on Pinterest are ready to reduce, reuse and recycle. Searches for sustainable gifts (+126% YoY) and sustainable fashion brands (+49% YoY) are seeing natural growth. (Which is no surprise considering that zero waste travel (+74% YoY)1 was a Pinterest 100 trend.)

Use insights to inspire your next campaign

Work these trends into your next campaign to reach people as they’re deciding what to try or buy next. Some ideas to get you started:

  • While tiny homes are a big hit, it can be hard for people to visualize all that can fit inside. Help people building their own tiny home with ideas for space-saving shelving and minimalist decor.

  • In the food industry, show people how they can use your product to add a new flavor to their snow cream. Think: Cookies, fruit, candy or syrups.

  • Make activewear, everyday wear. Provide examples of how hiking boots, puffer jackets and other performance wear can be mixed with style classics like jeans and sweaters for everyday wear that pulls double duty.

Check out our Audience insights tool for even more Pinterest trends and create an ad today.

 

–Talia Parnass, currently saving ideas to TURTLENECKS

 

Monthly trend increases were calculated using global search data, normalized to platform growth. Data covers the increase from December ‘17 to December ‘18.

1YoY% increases are calculated using normalized searches on each trend from January - September 2017 to January - September 2018