Work these trends into your next campaign to reach people as they’re deciding what to try or buy next. Some ideas to get you started:
While tiny homes are a big hit, it can be hard for people to visualize all that can fit inside. Help people building their own tiny home with ideas for space-saving shelving and minimalist decor.
In the food industry, show people how they can use your product to add a new flavor to their snow cream. Think: Cookies, fruit, candy or syrups.
Make activewear, everyday wear. Provide examples of how hiking boots, puffer jackets and other performance wear can be mixed with style classics like jeans and sweaters for everyday wear that pulls double duty.
–Talia Parnass, currently saving ideas to TURTLENECKS
Monthly trend increases were calculated using global search data, normalized to platform growth. Data covers the increase from December ‘17 to December ‘18.
1YoY% increases are calculated using normalized searches on each trend from January - September 2017 to January - September 2018