Pinners are riding the aromatherapy trend, driving searches for homemade reed diffuser up 117% year over year (YoY). They’re also looking for essential oils to help them snuggle into the season (nutmeg diffuser blends, +183% YoY), get some zzz’s (deep sleep diffuser blends, +33% YoY) and feel better (cough and cold diffuser blend, +40% YoY).
Wellness: Diffusers are having a moment across the board. Think about how essential oils can play a role in entertaining or a self-care routine, or be customized to celebrate seasons and fit different decor styles.
Style: Forgetting to add a belt to your styled outfits is a waisted opportunity! But seriously, this trending fashion accessory provides an easy way to stand out and reach audiences, and styles range from shoestring to maximum glam.
Home: Stairs provide all the right levels for holiday photos. Share some ideas on how to dress up this hard-working area of the home for decorating and parties—or even a more major renovation.
Dive into our Audience insights tool to discover even more trends that are likely to resonate with your customers.
–Talia Parnass, currently saving ideas to CRISP WHITE
Trend increases are calculated from October’18 to October ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.