While cement is an ingredient in concrete, Pinners tend to use the two words interchangeably when searching for that industrial look. Include keywords for both “concrete” and “cement” in your campaigns to lay a solid foundation.
In food and beverage or entertaining? Show how finger foods like jalapeño poppers and Mexican street corn can spice up end-of-summer barbecues and events. We’re seeing a range of options pop up for elote dip and salads.
It’s no surprise the Aegean is a hot spot in August. Think of ways to feature your product as part of trip planning: beach bag essentials, summer reading lists, beauty looks to complement cool summer blues and whites or ways to incorporate a straw hat into an outfit.
Dive into our Audience insights tool to discover even more Pinterest trends that are likely to resonate with your customers.
For more August trends and insights check out our Pinterest Newsroom.
–Talia Parnass, currently saving ideas to LIGHTHOUSES AND LOBSTERS
Methodology: Trend increases are calculated from June ’18 to June ’19 using normalized global and country-specific searches from Pinterest internal data related to the trend.