The new Black Friday

The new Black Friday

Every year, holiday shopping kicks off over Thanksgiving weekend with millions of shoppers hoping to gobble up the latest deals. In 2015, the largest growth in total retail sales was seen over the five-day period beginning on Thanksgiving and ending on Cyber Monday, according to First Data’s 2016 Holiday Report. People turn to Pinterest looking for everything from tips on navigating the crowds, to a list of the best deals, and of course they’re searching for and saving the items they want to buy.

This year, while many shoppers will trot out to the mall, an increasing number will skip the crowds and turn to their phones and computers instead. According to First Data, 52% of internet users plan to shop digitally on Black Friday and 61% are planning the same for Cyber Monday. Pinterest supports this shopping experience, from discovery to considering and making purchases. Long before this epic sales weekend begins, people head to Pinterest and start planning what to buy. Nearly everyone on Pinterest (93%!) uses their boards to plan purchases and 67% say Pinterest is important for planning their holiday purchases.

In 2015, people saved 35 million Black Friday-specific Pins, and 65% of Pinners said they shopped Black Friday weekend. Here’s some of the most popular items they’re saving this year:

Want to stand out in the crowd this Black Friday?

Help Pinners cut through the clutter by creating Pins with helpful gift guides, popular “best of” items, or tips for navigating your sale

Expand your relationship with last year's holiday customers, using customer list targeting to share this season's trendiest gifts

Use website retargeting to reach the many Pinners who do research both at home before they shop, and on their mobiles when they’re in-store

Remember, Pinners start planning 4 weeks earlier than the general population, so promote your deals early for them to save and reference as they’re shopping!

—Stephanie Lee, currently saving ideas to Explore || Canadian Rockies