SXSW 2017: Behind the scenes at the Pinterest house

Pinterest flag at Lustre Pearl

Over the past weekend, thousands of SXSW Interactive attendees stepped through the doors of the Pinterest house. Once inside, they got to play with our newest technology, eat delicious BBQ and chat with our team about what Pinterest is doing next.

SXSW Interactive has become one of the largest gatherings for digital marketers, with about 35 thousand annual attendees. That makes it a hotspot for groundbreaking brand activations that bridge the digital and analog worlds. This year, we showed people how to search outside the box with Pinterest Lens (BETA), our newest visual discovery technology. Lens lets people search using their phone’s camera or photo gallery. Our SXSW visitors had a lot of fun trying Lens for themselves to find new ideas and visual inspiration.

In addition to our interactive experiences, we also hosted a Friday night preview of the house featuring breakout artist VÉRITÉ, a SXSW panel “#Foodporn or Bust,” a dessert “Sweetstorm” and a diversity talk. Thanks to everyone who stopped by–we hope to see you again next year!

And even if you didn’t make it to SXSW, you can still try Lens for yourself. It’s now available to all US Pinners–just update your app, and you’ll be ready to Lens!

-Eric Edge, currently saving to The Yard

New to Pinterest for Business? Check out our guide to getting started on Pinterest.